Privacy Policy

Welcome to Admiral. We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy outlines how Admiral collects, uses, stores, and protects your personal information when you use our website, services, and applications. It also details your rights regarding your data. By accessing or using Admiral's services, you agree to the terms of this Privacy Policy. We encourage you to read it carefully.

Admiral operates under strict regulatory requirements, and this policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant, so your data is handled responsibly.

We collect information to provide and improve our services to you. This includes:

• Personal Identifiers: Your name, date of birth, gender, home address, email address, telephone number, and national identification numbers (where required for verification).
• Account Information: Username, password (encrypted), security questions and answers, and preferences.
• Financial Information: Deposit and withdrawal methods, transaction history, and payment card details (securely tokenised and never stored in full).
• Transactional Data: Details of bets placed, games played, winnings, losses, and other activities on our platform.
• Communication Data: Records of your interactions with us, including live chat transcripts, emails, and telephone calls.
• Technical Data: IP address, browser type and version, operating system, device type, time zone setting, browser plug-in types and versions, and other technology on the devices you use to access Admiral.
• Usage Data: Information about how you use our website, products, and services, including pages visited, links clicked, and duration of visits.
• Verification Data: Documents provided for identity verification, such as copies of passports, driver's licenses, or utility bills.

We collect this information directly from you when you register an account, deposit funds, participate in games, or contact our customer support. We may also collect information from third-party sources, such as identity verification services, fraud prevention agencies, and publicly available registers, to comply with our legal and regulatory obligations.

Admiral uses your personal information to operate our services and meet our legal obligations:

• To Provide and Manage Your Account: Setting up and maintaining your account, processing your transactions, and providing you with access to our games and services.
• Identity Verification and Fraud Prevention: Verifying your identity, age, and location, and conducting checks to prevent fraud, money laundering, and other illegal activities, as required by our licensing authority.
• Customer Support: Responding to your queries, resolving issues, and providing assistance through communication channels.
• Personalisation: Tailoring our services, promotions, and content to your preferences and gaming history, where you have consented to such personalisation.
• Marketing and Promotions: Sending you marketing communications about our products, services, and promotions, where you have opted in to receive such communications. You can opt out at any time.
• Improving Our Services: Analysing usage patterns, conducting research, and gathering feedback to enhance our website, games, and overall user experience.
• Legal and Regulatory Compliance: Fulfilling our legal, regulatory, and licensing obligations, including reporting to relevant authorities and cooperating with law enforcement.
• Security: Protecting the security and integrity of our platform, detecting and preventing unauthorised access, and maintaining fair play.

We process your personal data based on several legal grounds, as required by data protection laws:

• Contractual Necessity: Processing is necessary for the performance of a contract with you, specifically to provide you with the gaming services you request, manage your account, and process transactions.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which Admiral is subject. This includes anti-money laundering (AML) regulations, age verification, responsible gaming requirements, and reporting obligations to our licensing authority.
• Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by Admiral or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. Our legitimate interests include improving our services, preventing fraud, maintaining network and information security, and direct marketing (where permitted by law and balanced against your rights).
• Consent: In certain situations, we may ask for your explicit consent to process your personal data for specific purposes, such as sending you marketing communications or using certain types of cookies. Where processing is based on consent, you have the right to withdraw your consent at any time.

Admiral may share your personal data with third parties in specific circumstances and always with appropriate safeguards:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processors, IT support, identity verification services, analytics providers, and customer support platforms. These providers are contractually bound to protect your data and only use it for the purposes specified by Admiral.
• Regulatory and Law Enforcement Bodies: We will disclose your personal data to regulatory authorities, licensing bodies, and law enforcement agencies when required by law, to comply with our legal obligations, or to protect our rights, property, or safety, or the safety of others.
• Fraud Prevention Agencies: To prevent fraud and money laundering, we may share your information with credit reference agencies and fraud prevention agencies.
• Affiliates and Group Companies: Your data may be shared with other companies within the Admiral group for internal administrative purposes, service improvement, and compliance.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity. We will confirm that the new entity adheres to this Privacy Policy or provides notice of any changes.
• With Your Consent: We may share your data with other third parties when you have given us explicit consent to do so.

We do not sell your personal data to third parties for their marketing purposes.

Admiral is committed to protecting your personal data from unauthorised access, alteration, disclosure, or destruction. We implement robust technical and organisational security measures, including:

• Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS technology.
• Access Controls: Access to your personal data is restricted to authorised personnel who require it to perform their job functions, and they are subject to strict confidentiality obligations.
• Firewalls and Intrusion Detection Systems: We employ firewalls and advanced intrusion detection systems to protect our networks from external threats.
• Regular Security Audits: Our systems undergo regular security audits and vulnerability assessments to identify and address potential weaknesses.
• Data Minimisation: We only collect and retain personal data that is necessary for the purposes outlined in this policy.
• Employee Training: Our employees receive regular training on data protection and security best practices.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We encourage you to also take steps to protect your account, such as using strong, unique passwords and not sharing your login details.

Under applicable data protection laws, you have several rights regarding your personal data. Admiral respects these rights and provides mechanisms for you to exercise them:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data in certain circumstances, for example, if the data is no longer necessary for the purposes for which it was collected. Please note that we may be legally obligated to retain certain data.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain situations, such as when you contest the accuracy of the data.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section. We will respond to your request in accordance with applicable data protection laws.

Admiral uses cookies and similar tracking technologies to enhance your experience, analyse website usage, and for marketing purposes. Cookies are small text files placed on your device when you visit our website.

• Strictly Necessary Cookies: Essential for the operation of our website, enabling core functionalities like secure login and transaction processing.
• Performance Cookies: Collect anonymous information about how visitors use our website, helping us to improve its performance and user experience.
• Functionality Cookies: Remember your preferences and choices, such as language settings, to provide a more personalised experience.
• Targeting/Advertising Cookies: Used to deliver more relevant advertisements to you and to track the effectiveness of our marketing campaigns.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, disabling cookies may prevent you from taking full advantage of the website. For more detailed information about the cookies we use and your choices, please refer to our dedicated Cookie Policy.

Admiral retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention periods depend on the type of data and the purpose of processing.

Typically, we retain your account information and transaction history for a minimum of five years after your account closure, or longer if required by our licensing authority or other legal obligations, such as anti-money laundering regulations. Communication data may be retained for varying periods depending on the nature of the interaction.

When your personal data is no longer required, we will securely delete or anonymise it.

Admiral operates globally, and some of our service providers or group companies may be located in countries outside of your jurisdiction, including outside the European Economic Area (EEA). When we transfer your personal data internationally, we put appropriate safeguards in place to protect your data, in accordance with applicable data protection laws.

These safeguards may include:

• Transferring data to countries deemed to provide an adequate level of data protection by the European Commission.
• Using standard contractual clauses approved by the European Commission, which provide specific data protection obligations for the recipient.
• Relying on your explicit consent for the transfer.

We are committed to protecting your data to the same standards as if it were processed within your jurisdiction.

Admiral's services are not intended for individuals under the legal gambling age in their respective jurisdiction, which is typically 18 years old. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take immediate steps to delete that information from our records. If you believe we might have any information from or about a child, please contact us.

Admiral may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, by email or other direct communication. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. The "Last Updated" date at the top of this policy indicates when it was last revised.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact our Data Protection Officer:

• By Email: [email protected]
• By Post: Data Protection Officer, Admiral, [Our Registered Office Address]

We are committed to resolving any complaints about our collection or use of your personal data. If you feel that your complaint has not been adequately resolved, you have the right to contact your local data protection supervisory authority.